When technology moves faster than business

GenAI and ChatGPT proved something important: technology can arrive long before the market is ready to use it. Early on, their potential was clear, but business use cases were not. Large organisations started racing into GenAI anyway, often without the foundations.

A Salesforce Consultant recently shared a great example. When Salesforce launched Agentforce in October 2024, clients immediately asked how to use it and whether it was the right choice. Internally, however, the delivery teams lacked the expertise to answer confidently.

He recognised the gap and began building expertise around the new product. He learned its capabilities, helped shape the internal strategy, and became the person who could explain it clearly to clients. By May 2025, the team delivered their first agent.

The lesson: innovation alone is not enough. Companies need clear use cases, adapted processes, and people prepared to translate technology into value.

Key takeaways for businesses:

• Involve non-technical consultants (designated group) early to work together with research or technical teams, not in silos.

• Start shaping and validating use cases.

• Move quickly from theory to implementation. Even start small, you learn the mostly by building.

• Construct a SME team around the new product or offering.

• Invest in widening technology literacy and understanding of the company’s product offering/solution.”

Technology like AI will continue to evolve fast. The real challenge is matching that pace with real business use cases that solve real problems or improve processes. When that happens, the full potential of these advancements can finally be realised.

Link to referred article can be find here.